Rihanna, known for her successful ventures in beauty, skincare, and fashion, is now entering the hair care industry. On Tuesday, the singer and entrepreneur announced the launch of her latest venture, Fenty Hair, set to debut on June 13.
In a promotional video featuring herself in a blonde pixie cut and trench coat, Rihanna shared the news on social media with the caption, “@fentyhair is pullin up and it’s time to finally have the hair experience you’ve been waiting for.”
She added, “You know how much switching my hair up matters to me. I’ve had almost every texture, color, and length, from weaves to braids to natural. So, I am launching a flexible line of products designed not only to meet every hair want but also to strengthen and repair all types of hair, which is what we truly need!”
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Rihanna concluded with, “It’s time to play and get stronger by the style. WE COMING 6/13.”
Rihanna’s fans know that this is not her first foray into the beauty industry. In 2017, she revolutionized the beauty world with the launch of Fenty Beauty, followed by Fenty Skin four years ago. Fenty Beauty gained immediate acclaim for its inclusivity, initially offering over 40 foundation shades and setting a new standard in the industry.
