Folarin Falana popularly known as Falz Tha Bahd Guy will join 100s of delegates at Cannes Lion 2016 in France.
The theme for this year is “Creativity: Matters for Business, for Change, For Good.”
The rapper and actor will speak at the session -“Let My Enemy Live Long” – How Africans Consume. The event will also feature Familusi Akin Babajide also known as Mr. Fab, Feyi Olubodun and GG Alcock.
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The session will look at creative marketing and the African consumer. Cannes Lion is an eight-day programme of creative inspiration, celebration, education and networking.
It attracts over 15,000 delegates from around 100 countries.
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