Kendrick Lamar has released the music video for his highly anticipated diss track “Not Like Us,” marking the culmination of his victory over Drake in their high-profile beef. The video, directed by Lamar and Dave Free, is a visual representation of Lamar’s dominance in the feud.
The video features several references to Drake and his OVO label, including a cameo by Mustard wearing a Toronto Blue Jays cap, a nod to Drake’s hometown. Other notable appearances include Tommy the Clown, NBA star DeMar DeRozan, and Top Dawg Entertainment CEO Anthony Tiffith.
The video begins with Lamar doing push-ups on cinder blocks, a clear reference to Drake’s “Push Ups.” It also includes a scene where Lamar smashes an owl piñata, a visual jab at Drake’s OVO label. Additionally, Lamar’s partner Whitney Alford and their two children are featured in the video, a clear shot back at Drake’s “Family Matters” where he alleged that Free fathered one of Lamar’s children.
The video includes several visual references to owls, including shots of an owl resting on Lamar’s arm and an owl in a cage. The video also features location references such as Tam’s Burgers and the Compton courthouse.
The conflict between Drake and Kendrick Lamar began in May, with each releasing multiple diss tracks against each other. Many feel Lamar won the feud, with “Not Like Us” reaching No. 1 on the Billboard Hot 100. The music video is a testament to Lamar’s victory and a celebration of his dominance in the hip-hop world.
