We looked at “How to leverage on social media to scale your business” with Adenike Fagbemi, the team Bandtell Nigeria.
Adenike spoke on normalizing sharing your business struggles online and goes ahead to share struggle stories from business owners and strategies used to curb the problems.
What is Social Media?
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Social media are interactive technologies that facilitate the creation and sharing of information, ideas, interests, and other forms of expression through virtual communities and networks.
In today’s society, the use of social media has become a necessary daily activity.
Social media is a valuable communication tool with others locally and worldwide, as well as to share, create, and spreading information.
How do you breach the gap between brands and prospective clients?
Telling your story online and leveraging on social media to scale your various business is very important.
It is advisable for a business owner to share her struggles online as this helps build trust – Adenike said.
They should be opportunities for feedback and comments to help you know what makes your customers happy and what doesn’t.
Adenike said, “I try to tell business owners that, you should be active across the board but you also know where your audience is, some people get their audience on Facebook, while some on Instagram because you’re speaking the language of your audience.
Build trust, share creating moments by sharing behind the scenes, etc.”
12 essential social media tips for business
- Start with a plan.
- Decide which platforms are right for you.
- Know your audience.
- Expand your audience.
- Build relationships.
- Pay attention to trends.
- Sell your stuff with social commerce.
- Mix up your formats.
- Focus on quality over quantity
- Use the right tools
- Use scheduling and automation to free up more time for engagement
- Track and refine your performance
See video blow!
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