YouTube has unveiled new Shopping features for creators, aiming to help them curate collections, optimize videos, and monetize older content. This launch coincides with the competition from TikTok Shop, which aims to challenge YouTube Shopping. Reports suggest TikTok Shop’s U.S. business could grow to $17.5 billion this year.
🛍🚨 #YouTubeShopping update 🚨🛍
now you can create curated collections of your favorite products to share on your channel! see how below…and make sure you select at least three products!!
Advertisementlearn more: https://t.co/czQllzCasz pic.twitter.com/OAuL2l7dBq
— YouTube Creators (@YouTubeCreators) April 9, 2024
One of YouTube’s new features is “Shopping Collections,” allowing creators to assemble product assortments around themes like makeup routines or capsule wardrobes. These collections will be displayed in a creator’s product list, Store tab, and video description. Initially available on the Studio app, YouTube plans to expand this feature to desktop soon.
YouTube is also introducing an Affiliate Hub in its app, providing creators with access to details about Shopping partners, commission rates, and promo codes. Creators can also request samples from brands through this hub, streamlining the planning process for shoppable videos.
Additionally, YouTube is integrating Fourthwall, a website builder, enabling creators to establish online shops directly within YouTube Studio. This complements YouTube’s partnerships with Shopify, Spreadshop, and Spring.
Building on its 2023 launch, YouTube is extending the feature allowing creators to tag products across their video library, potentially boosting revenue from older content.
In 2023, users consumed over 30 billion hours of shopping-related videos on YouTube, with a 25% increase in watch time for shopping guides.
