Beyonce named most valuable celebrity on social media

American singer, songwriter and actress, Beyoncé Giselle Knowles-Carter , popularly known as Beyonce, has been named the most influential celebrity, with her Instagram posts worth One Million Dollars each, on a photo-sharing website by D’Marie Analytics.

According to Time.com, using an algorithm that measures 56 metrics across Facebook, Twitter and Instagram, the star’s value was determined.

Those metrics did include the followers count, but they also encompassed reach, engagement, click-through, and action conversions.

Frank Spadafora, Chief Executive of D’Marie, said Beyonce’s “limited” use of social media had boosted her earning power.

“Her limited release of exclusive curated content causes such frenzy from her audience.”