Reports indicate that DMW approached Efe with the deal in Johannesburg, South Africa after he won the reality TV show which put the sum of N25 million in his pocket.
Speaking on the reported deal, DMW’s spokesperson said: “Efe is loved by all, the people love him and that’s why he won.
“Asides supporting him to win Big Brother Naija, we decided to support him further with a music deal.
“Based on logistics, we know he’ll go places but we believe Davido Music Worldwide will be a grand opportunity for him.”