Super Eagles strker, Odion Jude Ighalo is set to star in Live Your Dream, a new campaign for DStv Compact by MultiChoice Nigeria.
The Live Your Dream campaign celebrates the passion, perseverance and determination of Nigerians to achieve their dreams against all odds with Ighalo’s story as a perfect backdrop. Twenty seven year old Ighalo who plays for Watford Football Club is also a MultiChoice ambassador.
“Ighalo’s journey to football stardom has been a source of inspiration for many,” said the General Manager, Marketing, MultiChoice, Martin Mabutho.
“His passion and performance in the game have made him well respected both home and abroad. As a brand, we are going down memory lane with Ighalo and will discover how he was able to live his dream from the streets of Ajegunle to the tables of the Premier League.”
The campaign that includes TV, Out-of-home, digital, radio and press adverts have officially been launched as a build up to the upcoming 2016/17 Premier League season.
“Subscribers on DStv Compact will have a chance to live their dream as well by watching all the Premier League games on the Compact bouquet for only N6,000”, said Mabutho while highlighting the benefits of the campaign to subscribers.
He also disclosed MultiChoice Nigeria has added “two new SuperSport channels SuperSport 11 (DStv channel 231) and SuperSport 12 (DStv channel 232) dedicated to showcasing the Premier League and La Liga respectively, as well as the broadcast of the recently concluded Euro 2016 matches at no extra cost. We believe that Ighalo’s endorsement will consolidate the expansion of our football offering on Compact while also heightening expectation of the upcoming Premier League season.”
