Former chairman of the Cinema Exhibitors Association of Nigeria (CEAN), Patrick Lee has addressed ongoing allegations regarding cinemas allegedly promoting certain movies over others.
In a recent interview with Nollywood on Radio, Lee responded to the claims, providing clarity on the issues raised.
Allegations of biased cinema practices surfaced in December 2024, with actress Mercy Aigbe accusing some cinemas of dissuading fans from seeing her latest film, Thin Line.
Similarly, actor Femi Branch alleged that certain cinema staff actively promoted select films, sometimes by wearing branded merchandise, instead of maintaining neutrality.
A reality TV star turned filmmaker also claimed to have suffered substantial financial losses due to these practices.
In his interview, Lee rejected the notion that cinemas gain any benefit from exhibiting bias.
He explained that decisions to prioritize certain films are driven by business factors, noting that movies with higher commercial potential are given prime screening slots and access to superior facilities.
Addressing the issue of staff wearing promotional T-shirts, Lee clarified that such apparel is often misunderstood as favoritism but is, in reality, promotional material provided by film producers.
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