David Beckham has secured a multi-year design partnership with Hugo Boss, where he will “design and curate” menswear collections for the Boss brand for the foreseeable future.
The collaboration will feature both capsule and seasonal collections that reflect the former football star’s distinctive style. These collections, encompassing casual and formal menswear, will debut in Spring/Summer 2025. Additionally, Beckham will star in the brand’s global campaign this fall.
“Over the last few years, I’ve been wanting to invest more time in design and fashion, but wanted to ensure I collaborated with a brand and team that could deliver something truly global and impactful,” Beckham stated. “I’ve really enjoyed the collaboration with BOSS so far and have been impressed by the team’s ambition, creativity, and desire for excellence.”
While specific terms of the deal remain undisclosed, Hugo Boss emphasized that Beckham will be actively involved in all stages of the design process, from conception to execution. This collaboration will include a range of products priced between the premium Boss Camel line and the main Boss Black collection.
“David Beckham is a true global icon in both sports and fashion,” said Daniel Grieder, CEO of Hugo Boss. “With his distinctive entrepreneurial spirit and authentic passion for fashion, he perfectly embodies the values of our BOSS brand. We are excited to see the first collections come to life and to work closely with David throughout this partnership.”
The partnership marks Beckham’s return to the fashion industry, following his previous involvement with British brand Kent & Curwen from 2015 to 2019. As Hugo Boss continues to expand its market presence, this collaboration aims to leverage Beckham’s global influence and style.
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