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Davido Teams Up with UnitedMasters to Launch Nine+ Records

Nigerian music sensation David Adeleke, known as Davido, is expanding his music career by teaming up with American distribution platform UnitedMasters to launch a new record label called Nine+ Records.

Announced on April 18, 2024, this venture will encompass various music genres, including Afrobeats, hip-hop, R&B, Latin, and country music. UnitedMasters’ CEO Steve Stoute commended Davido’s business acumen and expressed enthusiasm for their collaboration.

Stoute believes Davido could create a label with the impact of major names like Bad Boy, Death Row, and Cash Money. He also noted that convincing Davido to establish a label was easy, as Davido’s exposure to rap labels of the ’90s and early 2000s influenced his decision.

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UnitedMasters offers independent artists high-quality music distribution services, tools to engage with fans directly, and opportunities for collaborations with major global brands like the NBA, Bose, and iHeartRadio.


This partnership with Davido is expected to bring innovative growth and opportunities to the music industry.

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