Rapper Lil Yachty was left stunned by an unusual promotional package sent to him by internet personality Jake Paul. In a social media post, Yachty shared the components of the gift, which included a custom-made case with various products and Polaroid photos of Paul from his high school days.
The most surprising element, however, was a screen inside the box that displayed an AI-generated video message from Yachty’s “future self.” In the message, the animated version of Yachty informs his present-day counterpart that he has developed a “stank-ass musk” by the year 2025, which has caused his close friend Drake to refuse to share a studio with him.
The future Yachty then goes on to recommend Jake Paul’s new men’s care line as a solution to the problem, suggesting that the product is the key to maintaining his friendship with Drake and the rest of the Concrete Boys crew.
This bizarre promotional tactic comes after Jake Paul jokingly blamed his recent boxing loss to Tommy Fury on the “Drake curse.” During a post-fight press conference, Paul claimed that Drake’s $400,000 bet on him to win by knockout had somehow affected his performance, despite the Canadian superstar having won money from previous bets on Paul.
Lil Yachty’s reaction to the gift, which he described as the “craziest PR package” he had ever seen, highlights the unique and attention-grabbing nature of Jake Paul’s marketing approach. The use of AI technology to create a personalized message from Yachty’s future self is a novel and unexpected way to promote Paul’s new men’s care line.
