In a strategic move, AMC Networks has inked a deal with Netflix to bring a curated selection of 15 of its shows to the streaming platform. The agreement will see the prior seasons of these series available on Netflix for a 12-month period, with the majority launching on August 19th.
AMC hopes to replicate the success it has seen with previous shows, such as “Breaking Bad,” which experienced a viewership boost on its linear channel after the prior seasons debuted on Netflix. The company believes this new deal can deliver a similar result, driving interest and engagement in its current and upcoming seasons on both its direct-to-consumer and partner platforms.
Strategic Windowing
Kristin Dolan, CEO of AMC Networks, stated, “This agreement puts our high-quality shows in front of the vast audience of Netflix subscribers with the AMC brand clearly represented. These curated titles are also being strategically windowed to drive interest in current and upcoming seasons on our direct-to-consumer and partner platforms.”
The shows included in the deal span a diverse range of AMC’s acclaimed programming, including:
- “The Walking Dead: Daryl Dixon Season 1”
- “Anne Rice’s Interview with the Vampire Season 1”
- “Anne Rice’s Mayfair Witches Season 1”
- “A Discovery of Witches Seasons 1-3”
- “Fear the Walking Dead Seasons 1-8”
- “Gangs of London Seasons 1-2”
- “Kevin can F*** Himself Seasons 1-2”
- “Preacher Seasons 1-4”
Additionally, “The Walking Dead: Dead City Season 1” and “The Walking Dead: The Ones Who Live Season 1” will be added to Netflix in January 2025.
AMC has previously experimented with licensing its content to other streaming platforms, such as the “AMC+ Picks” programming pop-up on Warner Bros. Discovery’s Max. However, this new deal with Netflix appears to be more expansive, with the potential for the partnership to continue if the shows’ viewership and engagement on the platform prove successful.
Stay up all night with Louis, Lestat and these 13 AMC Series — coming to Netflix in the US on August 19.
A Discovery of Witches
Anne Rice’s Interview with the Vampire S1
Anne Rice’s Mayfair Witches
Dark Winds
Fear the Walking Dead
Gangs of London
Into the Badlands
Kevin can F***… pic.twitter.com/SlMEkQW1LMAdvertisement— Netflix (@netflix) July 16, 2024
The “Netflix Effect”
The “Netflix Effect” has been a powerful phenomenon, with the streaming platform’s ability to drive viewership and create cultural moments around TV programming. AMC is now betting that this same magic can work in its favor, as it seeks to expand the reach and visibility of its acclaimed shows to Netflix’s vast subscriber base.
