Connect with us

Hi, what are you looking for?

Entertainment

Cannes Lions 2024: Record-Breaking 26,753 Award Submissions Announced

The Cannes Lions International Festival of Creativity has announced a record-breaking 26,753 award submissions for 2024, showcasing a diverse range of creative marketing efforts. This surge in entries highlights significant growth in categories such as Creative Effectiveness, Creative Business Transformation, Creative Commerce, and Creative Strategy.

Industry Trends and Growth

Simon Cook, CEO of Lions, remarked on the trends evident in this year’s submissions. “As a barometer for the global industry, this is when we see interesting shifts across the global landscape,” said Cook. “We’ve seen continued growth in the Creative Effectiveness Lions, which has received the highest number of submissions since its launch in 2011. This demonstrates a strong commitment to creativity as a growth driver. The number of brand submissions rose by 6%, and media owners’ submissions increased by 31%, showcasing the expanding investment in creativity across the spectrum of branded communications. Our Juries are already curating a body of Lion-worthy work, and we look forward to seeing the benchmarks set for the coming year.”

Emerging Categories

Categories beyond traditional disciplines also saw notable increases. Creative Business Transformation submissions grew by 8%, Creative Commerce by 18%, and Creative Strategy by 5%. This growth indicates how creative marketing increasingly addresses business challenges.

Advertisement

The Social & Influencer Lions category experienced a 21% increase in entries, the highest since its introduction in 2018. Marian Brannelly, Global Director of Awards at LIONS, noted the expanded categories within Social & Influencer Lions. “We better recognize and celebrate the pivotal role that content creators play in shaping and amplifying brand messages. The dynamic influence these individuals have on audiences across social and digital platforms reflects the evolving nature of communication and branding. With global social spend projected to reach $247.3 billion in 2024, up 14.3% year on year, this category’s growth coincides with the launch of the new LIONS Creators Pass, indicating a rapidly evolving sector.”

New and Returning Categories

The new Use of Humour category debuted strongly, making up 5% of all entries across 13 Lions categories. Brannelly highlighted this trend, quoting BBDO’s Andrew Robertson: “Humour works.”

Advertisement

The inaugural Luxury & Lifestyle Lions received nearly a quarter of submissions directly from brands, establishing a global benchmark in the luxury space.

Reflecting broader market trends, Outdoor Lions submissions increased by 6% year-over-year, indicating the medium’s evolution with data engagement and emerging technologies. The Audio & Radio Lions grew by 6%, while the Innovation Lions saw a dramatic 52% increase in entries.

Judging and Awards

Shortlists for the Innovation Lions, Glass: The Lion for Change, and The Dan Wieden Titanium Lions are now available. Additional shortlists will be released between June 15-19.

Advertisement

Jury members from around the world have convened in Cannes to judge and award the year’s best creative works. Winners will be announced during the Award Shows held each evening throughout the Festival, from June 17-21, 2024.

Advertisement
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

You May Also Like

All Episodes

American singer Chloe Bailey and Burna Boy are fueling dating rumors after being spotted getting cozy at various locations in Lagos, Nigeria Chloe arrived...

All Episodes

Welcome to your daily dose of Social Ville! Stay tuned for all the latest trends, gossip, and entertainment happening around the world. From exciting...

All Episodes

Grammy-nominated Nigerian Superstar, Davido is set to reach another major career milestone in July 2025 as he is set to headline his first stadium...

All Episodes

Nigerian superstar Tiwa Savage has expressed her frustration over the constant criticism she faces for her fashion choices, particularly in relation to her age....

Copyright © TVCCommuniation owner of TVC Entertainment