Netflix reported its first-quarter earnings with significant growth, adding 9.3 million subscribers and increasing its dominance in streaming. It now has 269.6 million global subscribers and will stop reporting subscriber numbers in Q1 2025.
The streaming giant reported revenue of $9.4 billion and operating income of $2.6 billion, both up from last year. For Q2, Netflix expects 16% revenue growth with lower net subscriber additions due to seasonality. Annual growth is expected to be 13-15%.
Netflix consistently adds millions of subscribers each quarter, fueled by its extensive content library and efforts to curb password sharing and expand its lower-cost ad tier. In Q4, it added 13 million new subscribers.
Netflix plans to grow its advertising business and enhance its content with high-quality TV shows, movies, games, and live events. Co-CEO Ted Sarandos emphasized the company’s focus on creating consistent, high-quality hits worldwide.
Netflix is exploring sports and live event opportunities, expanding its strategy like it did with unscripted content, films, and games. While not anti-sports, Netflix focuses on profitable growth and opportunities to drive engagement, revenue, and profit.
Co-CEO Greg Peters discussed growing the advertising business by applying Netflix’s growth strategies to the ads tier. The company plans to expand in partner channels, device integrations, and bundles while refining its approach to scaling the ads business.
Netflix celebrated its status as a streaming leader with over 1 billion social media followers and strong marketing capabilities. The company emphasized its unique ability to push stories into culture and promote its content effectively.
Netflix made changes to its capital structure, increasing its revolving credit facility to $3 billion and outlining its cash strategy. It aims to prioritize profitable growth, maintain a healthy balance sheet, and return excess cash to shareholders through buybacks.
