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End of an Era: Tiger Woods and Nike Part Ways After 27 Years

Tiger Woods and sportswear giant Nike have officially concluded their enduring partnership, spanning over 27 years. The 15-time major golf champion, who turned professional in 1996, expressed gratitude for the numerous remarkable moments shared with Nike on social media. Nike acknowledged the honor of collaborating with one of the world’s greatest athletes and thanked Woods for redefining golf and breaking barriers.

Woods, initially signing a $40 million five-year contract with Nike in 1996, saw their partnership evolve into one of the most lucrative in sports history. Despite challenges, including a scandal in 2009, Nike stood by Woods while other brands withdrew their support. The golfer’s impact on Nike’s golf division was significant, with the brand recovering a substantial portion of its investment in sales of golf balls in the US alone.


While the reason for the split remains unknown, experts suggest it may pose a challenge for Nike’s golf division, which has faced struggles in recent years. Woods, an iconic figure in golf, played a crucial role in Nike’s prominence in the golf industry. The company bid farewell to Woods on Instagram, acknowledging his transformative influence on the sport.

Woods’ departure from Nike has sparked speculation about potential new partnerships. Despite affirmations from ON Running’s CEO that Woods will not join their brand, the golf legend’s significance in endorsing products remains unparalleled. Nike, synonymous with Woods throughout his career, faces a significant shift, but the golfer’s enduring impact on the sport and his potential appeal to a younger audience could shape his future partnerships.


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