Despite tempting proposals from industry heavyweights like Don Jazzy and Burna Boy, Terry opted for Nelson Jack, a record label that allowed him to take on the central role as the primary artist. Terry revealed, “My mum emphasized that my style of music is distinct, and if I join any record label, I must be the face.”
Recalling encounters with Don Jazzy and Burna Boy in 2015, Terry shared, “Don Jazzy sent me a contract a week after we met, but I couldn’t sign it due to my vision for my career.” He continued, “In the same year, Burna Boy’s mum called me, but I couldn’t be the second face; I had to be the face. So, in 2015, I joined Nelson Jack because I wanted to be the forefront.”
Despite Terry Apala’s initial optimism, he later faced challenges with Nelson Jack, restricting him from releasing music, participating in interviews, or performing for an extended period. Reflecting on this tough period, Terry revealed, “Two years ago, I couldn’t release songs, do interviews, or perform due to issues with the label. I faced hardship, even begging for food at one point. This experience taught me valuable life lessons. Thankful for Apala fusion; it saved Terry Apala from losing his unique sound.”
Terry Apala’s journey underscores the significance of artistic identity and resilience in the music industry, showcasing the artist’s commitment to maintaining his distinct style.