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Pharrell’s ICECREAM Unveils Its Winter 2023 Collection


ICECREAM, the skate-focused label under Pharrell’s Billionaire Boys Club brand, is excited to introduce its Winter 2023 collection.

This collection is divided into two releases, each adding a fresh twist to the established BBC ICECREAM wardrobe staples. It includes a reimagined version of the classic diamond and dollar pattern, now adorned with a micro floral motif, as well as a brand-new artwork featuring the ICECREAM Soda Can on various pieces. The beloved ICECREAM motif can be found on items like the Puffy Tee, Flapjack Varsity Jacket, and Wrap Snapback Hat, with the snow cap motif adding a unique touch. In addition, the collection showcases other t-shirt designs, such as the glacier tee, which dazzles with a rhinestone-adorned Running Dog logo. This bedazzling technique extends to the sweatshirt and trucker cap, while the deboss jacket and impress pants feature nylon cotton ripstop fabric for added flair.


The second part of the collection introduces a color palette that includes vintage off-white, muted rose, and soft pale blue in a camo pattern, staying true to the brand’s distinctive aesthetic. In the spirit of the holiday season, the collection incorporates winter-inspired elements, including snowmen integrated into the design.

You can get your hands on this collection at BBC ICECREAM flagship stores and online, starting November 2.

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