A$AP Rocky, a man of many talents and a proud father of two, has kept himself incredibly busy. Alongside working on the highly anticipated album we’re all eagerly awaiting, he continues to impress with his remarkable fashion choices. But there’s more excitement on the horizon for this East Coast rapper, as Puma has just appointed him as the Creative Director for their Formula 1 partnership.
Earlier this year in May, the renowned German sportswear company sealed a multi-year deal with Formula 1, granting Puma exclusive rights to offer F1 apparel, footwear, and accessories. Now, this partnership is set to get a generous dose of A$AP Rocky’s distinctive style. If his personal fashion choices are any indication, it’s safe to say that F1 merchandise is about to become a sought-after item on Grailed’s resale pages—a sure sign of success in the fashion world.
But that’s not all—Rocky will also be making appearances on the racetrack, as he organizes F1 race-specific in-person events. Looking ahead, the partnership is set to extend through 2025, where A$AP Rocky will have even broader creative control. This extended control will include designing fanwear, racewear, and a more experimental, fashion-forward line.
Furthermore, Rocky will be in charge of marketing for this collaboration. There’s no better marketing strategy than seeing the rapper himself don the upcoming line’s pieces in public. Witness A$AP Rocky offering a glimpse of this exciting project in a campaign where he elegantly attires himself in a black and orange tracksuit from the current Puma x F1 collection, accessorized with racing gloves and a pair of Puma “Inhale” sneakers.
