The renowned French fashion brand, Balmain, faced a setback as a group of individuals hijacked a delivery truck, making off with numerous pieces from its upcoming collection.
Olivier Rousteing, the company’s creative director, shared this unfortunate incident in an Instagram post. The theft occurred during the transportation of more than 50 items from Balmain’s new collection between a Paris airport and the brand’s headquarters in the French capital. Fortunately, the truck driver emerged unharmed.
Expressing his frustration, Rousteing stated, “We are now in the process of recreating everything, but this incident is deeply disrespectful.” Despite this setback, Balmain is committed to presenting its 2024 spring-summer collection during Paris Fashion Week on September 27, alongside other high-end labels such as Louis Vuitton, Dior, Chanel, and Hermes.
A Balmain spokesperson confirmed that the Paris show will proceed as planned but refrained from commenting further, as an investigation into the robbery is underway. Balmain is currently under the control of Mayhoola, an investment entity with backing from Qatar’s royal family.
The theft took place less than two weeks before Balmain’s highly anticipated fashion showcase, with the stolen items representing a significant loss for the brand. Rousteing and his team are determined to work tirelessly to recreate the missing garments, demonstrating their unwavering dedication.
Several figures from the fashion industry, including Donatella Versace, expressed their support for Rousteing and his team, confident in their ability to overcome this challenge. While further details about Balmain’s forthcoming collection remain undisclosed, recent runway presentations have showcased reinterpretations of the brand’s iconic designs from its storied history, ensuring that the fashion world eagerly anticipates their next creation. Balmain, founded in 1945, is presently controlled by Mayhoola, which also holds a 70% stake in the Italian label Valentino.