The most important aspect of setting up and running a successful business knowing your ideal clients within your specific niche.
Ayo Bassey, a beauty business consultant and the founder of COC beauty school will be talking to us about how to start s a business person and your target market.
What has it been setting up your business?
My major motivation has been money, also the fact that I get to impact people and impact lives also makes it fun.
What was your setup process like?
First, I didn’t know I was going to set up the business that I set up. I learned how to formulate and do a lot of things because of wanted to start a product line.
So when I came back and wanted to start, I realized that there was a gap and I thought of feeling it since I had the capacity. The process wasn’t that easy.
Anyone who wants to start a business needs to
- Getting it legal
- Having a target audience
- Knowing what and what not to do
- Attracting the right audience and
- Putting what you want to do out there.
How does one first identify their audience and find them?
First, decide on the kind of people/group of people you want to serve, figure out the problems that they have and try to solve them. A lot of people get it wrong by getting a product before knowing their target market.
Identifying your target audience is the foundation of your marketing strategy. This entails understanding who your ideal prospects and customers are, who are your competitors as well as the core pain points that your product or service solves.
Here’s how to identify your audience
- Collect demographic data on your target audience
- Send out customer surveys
- Look for trends in online customer feedback
- Create your niche
- Research your competitors
- Resist the urge to overcomplicate it
Watch the video below for more!
