Digital Influencer, Pamilerin Adegoke stated in his recent interview: “my mum’s ogi is currently the most expensive in Nigeria.”
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Recall that sometime ago, a clap back from a Twitter user surfaced where he called out Pamilerin for not changing his mum’s line of business. Well, Pamilerin went ahead to change the narrative.
Some people thought he would be too ashamed to respond but he turned the table around for himself and carved a niche for his mum online, creating a whole new demand for ogi (pap) online with the #OgiIyaPamilerin hashtag. In 48 hours, #OgiIyaPamilerin made over 175 deliveries in Lagos alone, with some celebrities patronizing the new product as well.
Pamilerin’s mum ventured into the ogi (pap) business many years ago at the Mushin area of Lagos. This means that the brand is well vested in the business with many years of experience.
Speaking about the new brand, Pamilerin stated: ‘everything has changed for me since the new brand started.’ #OgiIyaPamilerin which is sold in 2 litres and 4 litres goes for 2500 and 4500 respectively.
The founder of the Pamilerin Foundation which provides sanitary towel to young secondary school girls has now decided to build a bridge between his mum’s ogi(pap) business offline and a proliferate demand for it online.
His goals are ambitious but straightforward; he has a target to achieve 1000 percent increase in sales and plans to re-brand the product this year for the online market:
“I am working on a new packaging, get them abroad. It will be unveiled in a few days’’.
Will Pamilerin be able to deliver on his promise of making the brand a world-class food processing company with its products sold in places like Shoprite? Only time will tell.
The social media enthusiast also made mention of his recent altercation with DMW star – Peruzzi; he admitted that he had his own fault.
He stated in the interview with Emem Okwoche on Wake Up Nigeria, that humans also have feelings and that was the case between him and the singer.
However, he did not blame PERUZZI for attacking him in June following the tweet he (Pamilerin) posted in January.
“He had me in mind for 6 months, and I think I went over board with my tweet by telling him to shut-up”. – Pamilerin Adegoke
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August 17, 2019 at 7:33 am
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