Nollywood actress Nse Ikpe Etim is set to launch a new home made beauty product called Eden’s Theory.
Speaking about the new product, she stated: “People always ask about my skin and hair. Many of them assume that I use very expensive products, but I have actually always used natural oils and butters. With Eden’s Theory, you get to retain the best bits of African butters while oozing some of your personality into a product of your choice.”
The new artisan beauty brand which was launched online on August 3, according to the actress, is made with rare wild-crafted African oils, like Ximenia, Manketti, Baobab, Mafura and Marula, renowned for their moisturizing and regenerating properties and ethically sourced from cooperatives in Africa; the vegan friendly, Eden’s Theory as informed will sell multi functional hair, body, skin and fragrance products.
“Most brands refine African butters because of the heavy nutty aromas but this process involves stripping the oils of the most effective properties. By adding a bespoke alcohol – free fragrance to it, you get to retain the best bits and ooze some of your personalty into a product of your choice.
“That’s why we are different- the ethos of our brand takes us back to a simpler time- when nature’s most potent ingredients formed the basis of skincare whilst recognising that we live in the era of personalization,” the actress explains.
