Peach is the new social media messaging application everyone is talking about. The new social network is a lighthearted app seeking to slide in to the space in our digital lives somewhere between Twitter and Facebook. Peach took social media by storm, and the messaging app was created by Vine founder, Dom Hofmann.
Like the Facebook, it gives you “friends” rather than “followers” (with every connection symmetrical), and leaves profiles and postings generally private, rather than public on the open web. Activities on Peach is limited to simple postings, rather than the full platform for web apps that Facebook has become.
With a domain name that just screams “hip” , Peach is a cool mobile app that does what about a billion others do — let you message your friends with text, photos, and GIFs. But somehow, Hofmann got something right on this particular iteration because people can’t seem to get enough.
The application is a combination of some of our favorite existing platforms, with an interface that looks decidedly Slack-like. But it’s also got definitive elements of Twitter, Tumblr, and of course, Facebook. While you can’t directly (or privately) message anyone, you can do things like set statuses, share pictures, your location, or blow someone a kiss. Self-described as a ‘fun’, simple way to keep up with friends and be yourself,” the app seems to have mastered the combination of overstated simplicity and understated absurdity.