TVCE [LAGOS] – Guinness Nigeria Plc (“GN”) has agreed to acquire the rights to distribute McDowell’s’, a mainstream spirits brand of United Spirits Limited (USL) in Nigeria, says Guinness.
The Corporate Relations Director of Guinness Nigeria, Mr. Sesan Sobowale in a release issued yesterday said USL is an Indian mainstream spirits business which is also a subsidiary of Diageo Plc. He said the transaction will become effective on February 1, 2016.Industry analysts believe the move by Guinness Nigeria is part of strategic efforts to deepen its leadership in the Nigerian market especially in other category other than beer..
It will be recalled that Guinness Nigeria Plc recently acquired the exclusive distribution rights to Diageo plc’s International Premium Spirits (IPS) brands in Nigeria.
As part of the transaction, Guinness Nigeria will also take over various assets including the current inventory of Diageo Brands Nigeria Limited, the wholly-owned Diageo business which currently distributes and markets the IPS brands in Nigeria.
oholic drinks (APNADs), ready to drink (RTDs) as well as spirits.
”The integration of the Diageo IPS brands with the Guinness Nigeria brand portfolio best fits our strategy of filling the gap in our total beverage alcohol portfolio, and allows us to compete across segments within the market.”